What goldenhour sends, and when

The seven touchpoints

1. 01

   Booking confirmation

   SMS + Email

   When: Immediately on booking

   Service, date + time in client's local zone, total, deposit status, manage link, calendar (.ics) attachment. For spray-tan: rinse-time stamped on the message. Artist also gets an inbox notification.

2. 02

   Pre-tan prep checklist

   SMS

   When: T-36 hours

   Spray-tan vertical only. SMS with a link to the public prep page where the client ticks off each prep item + signs the waiver. Required before the appointment.

3. 03

   24-hour reminder

   SMS + Email

   When: T-24 hours

   Service + time + manage link. Designed to give the client one last chance to reschedule outside the policy window if they need to.

4. 04

   2-hour nudge

   SMS

   When: T-2 hours

   Short, friendly. "Quick reminder you're booked with us at 4pm." Designed to catch the last-minute forgotten appointment + reduce no-shows. Toggle off in Settings → Notifications if you don't want it.

5. 05

   Post-care + aftercare

   SMS + Email

   When: T+24 hours after completed

   Vertical-specific aftercare tips + rinse-timer link (spray tan) + rebooking-link prefill. Empty for verticals with no post-care config.

6. 06

   Review request

   SMS + Email

   When: T+12 hours after completed

   Customizable: links to your Google review URL when set, falls back to a generic 'tell a friend' message. Skips clients who reviewed in the last 90 days. Toggle off in Settings → Retention.

7. 07

   Rebook nudge

   SMS

   When: T + per-client cadence

   Smart-rebook: cadence inferred from the client's own appointment history (median interval over last 10 visits). Falls back to your account default for new clients. Quiet-hours respected. Toggle off in Settings → Retention.

Design notes

Why these defaults

• SMS is single-segment by default. We pack into ≤160 characters when possible so the client gets one message + you pay one segment.
• Quiet-hours respected. Touchpoints 5/6/7 (post-care, review request, rebook nudge) all defer outside your configured quiet hours. The transactional ones (1-4) always send because they're event-driven.
• Custom-domain emails.If you’ve verified your email-from domain (Settings → Custom domain → Email), every email sends from noreply@your-brand.com instead of goldenhour’s default.
• Per-client opt-out is sticky. If a client texts STOP, their marketing-opt-out flag flips + every future automated marketing send skips them. Transactional confirmations + reminders for already- booked appointments still fire.