Glossary

Terms used across goldenhour

Alphabetical reference for terms that appear across the docs + dashboard. If you hit a word you don’t recognize, it should be here.

10DLC: Application-to-Person SMS registration system mandated by US carriers. Sender numbers must be 10DLC-registered or carriers throttle/block. Goldenhour handles registration automatically. → SMS marketing compliance
Aftercare: Post-appointment care instructions. Vertical-specific (spray tan, lash, microblading all have different aftercare playbooks). → Spray tan aftercare
App Intent: iOS 26 framework for exposing actions to Siri / Spotlight / Shortcuts / Apple Intelligence. Goldenhour iOS app ships 8 App Intents. → iOS App Intents
Audit log: Append-only record of every state-changing operation on your account. Forensic-grade; defends chargebacks and disputes. → Audit log
BNPL: Buy Now, Pay Later. Klarna / Afterpay / Affirm via Stripe. Stripe absorbs credit risk; you get paid same-day. → BNPL
Booking link: Stable redirect URL at /api/booking-link/<tenant>. Survives custom-domain swaps + slug renames; pass UTM params for attribution. → API quick-start
Booking slug: The short identifier in your booking-page URL (e.g. 'sobetan' in book.sobetan.com or sobetan.goldenhourhq.com). Set in Settings.
Buffer time: Minutes reserved before/after a service for setup, cleanup, or processing. Stops the calendar from scheduling back-to-back-tight.
Cancellation policy hours: Hours-before-appointment after which a cancellation forfeits the deposit. 24h is the common default; 48-72h for premium services. → Cancellation policy templates
Custom domain: Artist-owned hostname (book.yourbrand.com) that routes through goldenhour. DNS-based; ~10 min one-time setup. → Custom domain setup
DHA: Dihydroxyacetone: the active ingredient in every spray tan. Goldenhour tracks per-client cumulative exposure with normal/caution/high bands. → DHA exposure tracking
Drive buffer: Account-wide minutes reserved before AND after every mobile appointment for travel time. Studio-mode bookings get zero buffer.
Founding member: One of the first 100 goldenhour subscribers: locks in the original price, held for as long as you stay subscribed. → Founding customer program
Intake form: Per-service questionnaire customers fill out at booking. Goldenhour supports conditional branches + returning-client delta mode. → Intake form best practices
JSON-LD: Schema.org structured data injected into every public booking page. Read by Google AI Overviews + ChatGPT Atlas + Perplexity Comet.
llms.txt: Curated AI-agent site map per llmstxt.org. Goldenhour serves /llms.txt as the front door for agentic browsers.
Manage token: High-entropy UUID embedded in confirmation messages so customers can cancel/reschedule/open aftercare without logging in.
Masked-number chat: Twilio Proxy-backed SMS that hides both sides' phone numbers. Trust-safety wedge for mobile artists. → Masked-number chat
MCP: Model Context Protocol. Goldenhour's public MCP at /api/mcp/manifest lets AI agents discover artists + check availability without scraping. → AI agents & MCP
No-show fee: Auto-charge against the card-on-file when a customer doesn't show. Disclosed at booking; defensible via the audit log. → No-show fees
Processing time: Minutes during a service when the artist isn't actively working but the chair is occupied (e.g. color processing, tan developing). Set per-service.
Quiet hours: Per-account local-time window during which automated marketing SMS skips. Configurable in Settings → Retention.
Recurring booking: Series of appointments on a fixed cadence (every 2/3/4/6/8 weeks) for regular clients. Cancel a single occurrence without breaking the chain. → Recurring bookings
Rebook cadence: Goldenhour's per-client cadence inference. After 3+ visits, the smart-rebook cron fires nudges at the customer's actual cadence (median of last 10 visits).
Reserve with Google: Direct 'Book' button in Google search results. Goldenhour is in the partner application queue; the GBP appointment-link gets ~90% of the same result. → Reserve with Google
Service package: Prepaid bundle of N sessions at a slight discount, valid for 6-12 months. No recurring billing; cash-flow benefit + retention. → Service packages
STOP keyword: SMS opt-out keyword (STOP / STOPALL / UNSUBSCRIBE / CANCEL / END / QUIT / NO). Carriers + goldenhour both honor immediately.
Tap to Pay: Apple feature that turns an iPhone into a card reader. 2.7% + $0.05 per transaction. No external hardware. → Tap to Pay on iPhone
TCPA: Telephone Consumer Protection Act. US law requiring explicit consent before marketing SMS. $500-$1,500 penalty per unconsented message. → SMS marketing compliance
Travel zone: Named geographic region with its own travel fee (e.g. 'Brickell' / 5 miles / $25). Goldenhour clusters bookings by zone for routing. → Travel zones
Vertical: Beauty service category (spray_tan, hair, lash_brow, etc.). Drives default settings (rebook cadence, post-care tips, prep checklist, intake questions).

See a term that should be here? Email support@goldenhourhq.com + we’ll add it.